New Lowrider News Bulletin, 1978
The Lowrider News Bulletin was a news publication featuring submitted lowrider happenings, social events, personal submissions, and event results i.e. awards of car shows. Initially, this was mailed directly to car clubs to spread the news about upcoming events and quickly expanded to broader audiences including media outlets. This was done to take back control of the “lowrider image” showing the rich diversity of what the lowrider community had to offer.